Helen Green Design Awarded Butterfly Mark by Positive Luxury | Helen Green | Luxury Interior Design


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12th May 2023

Helen Green Design Awarded Butterfly Mark by Positive Luxury

Helen Green Design are proud to announce that they have been awarded the Butterfly Mark, powered by Positive Luxury, in recognition of their actions embedding measurable environmental, social and governance practices throughout their business operations. Allect Design Group’s sister brands Lawson Robb and Rigby & Rigby have also been awarded the Butterfly Mark.

The Butterfly Mark is an independent certification for luxury brands that meet the highest standards of verified innovation and sustainability performance, having a positive impact on nature and society.


The Butterfly Mark Award was measured on 3 core factors:


People Management

With an extensive 128-page company handbook, Allect enhances team productivity and long-term success by ensuring employee satisfaction and wellbeing. The company handbook covers a variety of topics ranging from learning and development to diversity, equality and social inclusion. In addition to internal employee management, Allect also strives to drive and improve social impact by supporting local communities. Allect has introduced a paid community volunteer day for all employees to participate in annually. Many of the initiatives in question include, but not limited to, mitigation of over-consumption and over-production problems.



During certification, Allect developed an ESG+ strategy and implemented a formal ESG+ report to demonstrate transparency on important environmental, social and governance challenges. Allect’s 2023 report discloses three key goals for 2030: reducing its carbon footprint by 50%, reducing waste by 50% and increasing involvement and social impact in local communities. In addition, the report carefully divides the three pillars and highlights topics of concern. For the environment, as well as their goals for carbon footprint reduction, Allect strives to work on conserving water and aims to promote environmental education and awareness. The 2023 social goals have a focus on employee well-being, increased community involvement and charitable giving. Governance targets improving transparency and accountability in their operations and incorporating stakeholder engagement in decision-making processes.

SDGs Alignment

Over the last year, Allect has worked to analyse and identify specific UN’s Sustainable Development Goals (SDG) that are most relevant to its business and sustainability goals. Since then, Allect has formalised its work to the SDGs and implemented a company document determining its initial focus on SDG 12 and 13. The SDGs explicitly call on all businesses to apply their creativity and innovation to solve sustainable development challenges. For SDG 12, Responsible Consumption and Production, Allect has implemented an innovative product portfolio analysis and a supplier database to better understand the environmental and social footprint of products within lifestyles as well as production. For SDG 13, Climate Change, Allect monitors their organisational carbon footprint and as a result will invest in CCS (Carbon Capture & Storage) technology to capture emissions produced from the use of fossil fuels in electricity generation and industrial processes, preventing the carbon dioxide from entering the atmosphere.


Sustainable Sourcing

Allect’s sustainable sourcing and procurement strategy establishes the importance of ensuring products and services are being sourced in a way that is environmentally responsible, socially equitable and economically viable. This includes developing a Suppliers’ Code of Conduct along with an effective Supplier Relationship Management strategy and specification guidelines. Allect prioritises local sourcing where possible and aims to minimise any materials that have a high level of impact on the environment. In addition to responsible sourcing, through innovative design, considered assembly methods and re-purposing existing products Allect is taking steps to incorporate circularity into its business operations.

“We are very pleased to be advancing towards the Butterfly Mark with Positive Luxury for global recognition of our high standards of environmental, social and governance criteria. Our passion for sustainable, credible considered beautifully designed schemes which further focus on wellness and have low or net zero carbon credentials is a key component to the future of our business.

It will inform the design choices we make, for the sake of all of our talented team members, our studio’s and our clients; reflecting in much more considered and enriched projects to enjoy and make the world a more positive place. It’s a passion of mine to work tirelessly for this ever more important recognition.” Iain Johnson, CEO & Founder

We are excited to partner with Positive Luxury and to undergo assessment in order to have a clear understanding of how we are performing and where we must make changes to support sustainability and our impact on the world.

We are acutely aware of how we must pioneer design and continue to improve our practices. To deliver excellence and better influence our projects, the wellbeing of our clients, employees and the world around us while we work towards certification and beyond.

We want clients and employees to be assured of our commitments, and the internationally accredited Butterfly Mark will ensure we are transparent in our practices and continue to deliver unparalleled design.

About Allect

The Allect Design Group consists of three brands: Helen Green Design, Rigby & Rigby and Lawson Robb. It was founded to bring together some of the finest names in architecture, interior and product design, while maximising their ability to achieve excellence, and promoting their growth in new markets. Allect’s mission is to foster an unrivalled level of creativity, innovation and excellence and supports the creative development of all its brands whilst maintaining their individual identity, heritage and expertise.

Delivering the world’s most exclusive residences, superyachts and special commissions to private clients and developers. Each of their brands embody meticulous attention to detail and pursuit of perfection creating exceptional residences of the highest quality.