Townhouse, Wimbledon
Situated on one of the most prestigious roads in Wimbledon Park, this beautiful private residence belongs to long-standing clients of Helen Green Design. The interiors of the home were originally completed by the studio over a decade ago, creating a strong foundation of timeless design that continues to define the property today.
The clients returned to Helen Green Design to refresh a selection of key rooms and to design a brand-new space within a recently constructed indoor–outdoor extension. Working closely with the clients throughout the process, the studio ensured that each updated area not only reflected their evolving lifestyle but remained true to their established aesthetic.
The refresh focused on introducing a richer palette of colour, organic forms, and beautifully crafted bespoke elements. Custom joinery, hand-embroidered artworks, and carefully considered detailing were incorporated to enhance the existing interiors while maintaining a seamless visual dialogue between old and new.
While the scale and finish of the home are undeniably luxurious, it is first and foremost a busy family residence. Every design decision was made with intention, placing equal emphasis on beauty and functionality to ensure each space is practical, comfortable, and designed to be fully enjoyed every day.
Type
Residential
Location
Wimbledon
Services
Interior Design
Interior Architecture
FF&E
Procurement
Delivery
Styling
Art Curation
Project Team
Joanna BentonPopup Close ButtonJoanna Benton
Studio Director
Joanna Benton is a Studio Director with over 17 years of experience delivering high-end residential interiors of exceptional quality and character. Renowned for her thoughtful, intuitive approach and deep passion for textiles, her work spans an impressive breadth of projects, from private residences and royal palaces to exclusive yacht clubs.
Joanna’s career has been shaped by senior roles at some of London’s most respected design studios. As Design Manager at Violet and George, she developed a insightful understanding of soft furnishings, a client-led design ethos, and a lasting appreciation for bespoke specialist craftsmanship. She later joined Studio Reed as Associate Designer, where she led complex international projects across the Middle East and New York. These experiences refined her fastidious eye and reinforced the importance of collaboration across large, multidisciplinary teams.
Alongside her design leadership, Joanna has been instrumental in advancing award-winning ESG initiatives within practice. Working closely with Positive Luxury, she helped establish the ALLECT ESG Lab, an employee-led platform championing responsible design, social equity, and innovation. Her philosophy is grounded in the belief that sustainability and aesthetic excellence should be inseparable.
Storytelling sits at the heart of Joanna’s work. She thrives on creative challenges, crafting interiors that reflect the values, histories, and aspirations of each client. The result is spaces that feel deeply personal, emotionally resonant, and enduring. Known for her warm, collaborative leadership style, Joanna has built long-standing relationships with clients, artisans, and suppliers alike, delivering interiors defined by integrity, foresight, and meticulous attention to detail.
Outside the studio, Joanna enjoys time outdoors and is a keen runner, often drawing inspiration from travel and new environments.
Erin JordanPopup Close ButtonErin Jordan
Junior Designer
With a strong appreciation for conceptual design and spatial storytelling, Erin pursued a career in interior design. Originally from South Africa, she graduated with a First-Class BA in Interior Architecture and Design. She thrives on being involved in every stage of a project, from early concept development to final delivery, with a particular focus on interior architecture and the technical detailing that brings ideas to life.
Known for her positive, people-oriented approach, Erin brings high energy and collaboration to every project. She sees great design as the balance of imagination and precision, resulting in spaces that are engaging and functional. Outside of work, she enjoys staying active through tennis and exploring new destinations, particularly countries known for their sunshine.
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