Helen Green Design Features in Great British Brands 2020 | Helen Green | Luxury Interior Design
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Front cover of Great British Brands 2020
10th January 2020

Helen Green Design Features in Great British Brands 2020

Helen Green Design, alongside Allect’s stable of brands, Lawson Robb, and Rigby & Rigby has featured in Great British Brands’ 2020 Edition. “The Optimism Issue” focusses on the top British companies who are a force to be reckoned with.

Great British Brands profiles Allect and its brands. Discussing Helen Green Design, the article says:

“Helen Green Design, launched in 2002, is an international interior designer, specialising in creating a classical, elegant, and timeless look for its clients. Its design aesthetic is firmly rooted in the finest traditions of British taste. Principally residential specialists, private client projects include town houses and penthouse apartments in super-prime London locations, such as Chelsea and Belgravia, as well as extensive country estates. Helen Green Design has been appointed to design a property in No.1 Grosvenor Square, one of the capital’s most prestigious developments. No.1 Grosvenor Square was formerly the Canadian High Commission and is described by its developer as ‘The World’s Most Desirable Address’. Further afield, it will complete a penthouse apartment project in St Petersburg. The private apartment is located on an island overlooking the river and Primorsky Victory Park and hasa contemporary design specifically tailored for the client and their family.

One of the biggest challenges facing the practice in 2020 is responding to clients who are becoming more environmentally conscious. By specifying environmentally friendly materials and focusing on durability in the design, the practice creates timeless interiors with longevity for its clients while simultaneously addressing their inception, and seeking to reinterpret them in a modern way. Tastes may alter with time, but some things remain unchanged. As Ivana Allain, Studio Director of Helen Green Design says, ‘Luxury is most importantly about meeting a client’s aspiration, understanding and finding solutions to fit their needs and lifestyle. To achieve this, there can be no boundaries, no compromise and an impeccable level of service is a must.’

In the coming year Helen Green Design will be re-examining the principles which have underpinned its designs since its inception, and seeking to reinterpret them in a modern way. Tastes may alter with time, but some things remain unchanged. As Ivana Allain, Studio Director of Helen Green Design says, ‘Luxury is most importantly about meeting a client’s aspiration, understanding and finding solutions to fit their needsand lifestyle. To achieve this, there can be no boundaries, no compromise and an impeccable level of service is a must.’”

Read more here.